Samir Masri

Senior Food Technologist

Samir joined the SinnovaTek team in January 2018 as a Senior Food Technologist. He currently plays a role in product development and commercialization, quality assurance, and in the operation of the Nomatic™ system.

Samir has over 15 years of experience in the food industry with the likes of Aseptia, Golding Farms, Vita Specialty Foods, and HJ Heinz. He was instrumental in a number of new product launches over the years and also was key in helping drive factory line efficiencies up and delivering millions in savings to bottom lines.

He has a passion for food and his inspiration to get into the food industry came from growing up in his family’s restaurant in SW Virginia.

Samir graduated from Virginia Tech and has a B.S. in Food Science and Technology and a B.A. in Chemistry. He is the father of 2 young boys and enjoys tennis and golfing.